AMORA

AMORA is a memory preservation system that pairs scent with photography to create lasting sensory keepsakes. Inspired by the Proustian Effect, the phenomenon where scent triggers vivid emotional recall. AMORA transforms fragrance into a storage medium for personal moments.

Users select meaningful photos, write reflections, and choose from a curated collection of scents. Each memory is delivered as a physical Memory Kit containing high-quality photo prints, a scent card, and a memory card, all packaged in a way users can store.

Over time, the fragrance infuses the photos, creating a lasting bond between scent and memory. When encountered again, that scent instantly returns you to the moment. AMORA is a quiet archive where memories are not only stored, but felt.