Peaberry
Branding, Packaging, Brand Identity
Peaberry is a contemporary dessert brand that transforms the premium craftsmanship of Ryugin dessert into an accessible, everyday offering.
The identity blends Japanese refinement with a modern, youthful tone, creating a visual system that feels light and clean. Every touchpoint, from the packaging to the shop environment, reflects the idea of savoring small pleasures.
Peaberry positions itself as a space for young people to enjoy high quality Japanese desserts in a relaxed, welcoming setting, bringing fine-dining flavors into a brand they can experience any day.